Social / Events
SOCIALIN
A platform that helps people create, organize, and join events — online or in-person — and find others who share their interests.
SocialEventsDiscovery
- Timeline
- 2 months
- My Role
- End-to-end design (UX research → prototyping)
- Team
- Solo project
- Tools
- Figma · Miro · Trello
Overview
- Socialin helps people create, organize, and join events, online or in-person. Users can host free or paid gatherings, meet new people, and find others who share their interests. The goal was to make event creation, discovery, and social connection easy and flexible.
Problem Space
Creating, discovering, and joining events is spread across a patchwork of tools that rarely work well together. Key problems:
- Users found event creation flows confusing or overwhelming
- Discovering relevant events was time-consuming
- Social interactions felt fragmented across different platforms
- Payment options and attendee management needed clarity
Key Observation Insights
From the survey responses, I saw:
- Creating an event was the most common complaint, with people describing too many steps before they could publish
- For finding events, people fell back on word of mouth because in-app recommendations rarely matched what they cared about
- Most treated event apps and their social apps as separate worlds
- For paid events, payment and tracking who was coming were the parts people felt least confident about
Competitive Analysis
I analyzed Eventbrite, Meetup, and Facebook Events. Findings:
- Event creation often has too many steps
- Discovery algorithms are not intuitive
- Limited social networking integration
Key Research Insights
- Users need simplified event creation
- Social discovery is as important as event discovery
- Payment and attendee management must be transparent
Challenges & Solutions
Challenge
Balancing simplicity with functionality for both event creators and attendees.
Solution
Iterative testing and prototyping ensured the flow was streamlined while retaining core functionality.
Challenge
Designing flexible components that work across multiple event types.
Solution
Created a modular component system with variants for different event configurations.
Outcomes
- Event creation and discovery flows became more intuitive
- Users can easily connect with like-minded individuals
- The platform combines social networking and event management in one place
Future Improvements
- Make event creation even easier, reducing steps and cognitive load
- Simplify feature complexity for first-time users
- Explore personalized event recommendations based on user behavior